Internet Marketing and SEO Company
Lives in United Kingdom
Analysis of the Web Traffic for SEO
Most companies use various tools in order to measure the effectiveness of their website design. Web traffic statistics are used as a tool that aids in measuring the probability of the website design success on the internet. Today, more and more companies are aiming at attaining online success by increasing the traffic inflow on the website in order to attain search engine optimization.
A variety of web hosting companies also offer advice in web marketing, as well as tools for measuring web traffic statistics. They are very busy with web hosting, and measuring web traffic statistics require a lot of time. Therefore, one can do the analysis independently by taking a closer look at the activities on the website and figuring out the target audience coming to the website, and what the reasons for their visits are.
In order to observe the behavior of the users, one cannot solely rely on the statistics that are seen on the computer screen. As the statistical figures are just numbers and do not give details about the behavior of the visitors, which is crucial in evaluating the inbound traffic on the website. The statistics of the inbound traffic are only the tip of the iceberg, as the behavior of the searchers must be essentially analyzed for the study. Most website owners think that the proportion of traffic inflow is directly proportional to search engine optimization, which is not true as it is not the only criterion in attaining success online.
There is a lot of hype regarding hits which are requests for information and do not necessarily lead to sales. Therefore, one cannot rely on the number of hits for deciding the effectiveness of the website. If the users are spending a considerable amount of time on the website, this reflects on the web traffic statistics as it is fairly stable. But, it is essential to find out the following;
- The identity of the target audience
- The purpose of their visit
- The duration of their visit
Also, if the user is leaving the website from a webpage rather than browsing all the webpages, the reason for the abrupt exit must be analyzed and changes must be made accordingly. The results also give a big picture of the user’s preferences and individual habits. Thus, designing the marketing strategy according to the target audience is the best strategy that leads to success.